You might have seen many companies boast of their products and services they offer. Organisations which are product or service-centric focus on these things but those which are customer-centric and want to attract more and more customers with the help of present customers take ‘testimonials’ seriously.

The other day I was browsing a real estate company’s website to see whether they post customer testimonials or not. I was surprised to see that such a big real estate organisation has just a few customer quotes.

That is not at all good enough, especially considering the present super competitive market.

Let me share with you 3 reasons why you NEED testimonials from your customers.

#1. Credibility

Your biggest income source is your present customers and taking a testimonial from them will increase your credibility at least 5X. They vouch for you to others and when new prospects see and read about you from them they are drawn towards your product, service and company even more.

#2. Proof

People will give you their testimony only if your product or service has solved their problems, given them happiness, or removed their pain otherwise not. So when people are sharing their positive reviews about your solution to them that solution is itself the PROOF of your success as a company.

#3. Closure

Testimonials increase your closing of new sales by at least 3X. When your prospects see the testimonials it gives them the feeling that if the solution has worked for others then it might well work for them too. You follow the process nicely and share some good testimonials and your chances of closing the sales increases.

Conclusion

Testimonials are a powerful tool in sales and now video testimonials are taking boom. Don’t be ashamed or afraid of asking for a testimonial from your customer.

I wish you all the best in your journey as a salesperson and or an entrepreneur by sharing this amazing video course on Deal Closing Secrets with a 70% discount.

SkillUVA is an ISO Certified Edtech Company dedicated to the skill development of working professionals. Explore SkillUVA for more free video courses and eBooks.

For Your Success, Always!!

Ashish Parnani

Founder & Principal Consultant

SkillUVA