In very simple words, Social Selling is a method of selling your products and services through social media platforms. More than half of the world now is present on the internet, and its use is increasing at a super-fast rate.
But when it comes to social selling it is not that easy as it seems or sounds. Social Selling is intense and requires continuous engagement with the people in your social circle to be able to sell something to them.
Let’s look at the 5 most important ways you can enhance your sales on social media.
#1. Rapport Building – No one buys from a total stranger online, you need to establish rapport and maintain a good relationship so that people can trust you with their money. As everyone knows that there are scammers and frauds on these platforms to loots people.
#2. Offer Value – When you continue your relationship with people, I recommend that you offer value before actually offering them something to buy. Offer value to win their hearts and look genuine. Share some videos, articles, quotes, podcasts, etc so that people like you as an individual.
#3. Don’t Spam – When you sell on WhatsApp, Facebook or Instagram keep in mind always that you don’t oversell your stuff. Overselling is when you share about your products and services more than once a day. Don’t ever do that.
#4. Appreciate Them – People will buy from you more if you like what they do. You can like their post, leave a comment on their post, send them a personal message on what you like about them or their work. Trust me, this works like a magic.
#5. Help Them – When you are selling using social media, remember that social media tends to become toxic as well. You need to offer the right and genuine product which really helps people and solves their problems. If you amplify your promotion and if someone buys it and the product comes to be not of that level of that customer though it would be, they can write a negative review and then you know would happen to your business. Help them and be true to your selling.
If you like this article and want to learn more about online sales and marketing, I would strongly recommend you our Boost Your Online Sales Course which is available with a 70% discount for a limited period.
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For Your Success, Always!!
Dr Ashish Parnani
Founder & Principal Consultant
SkillUVA Learning Academy
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